Bloomberg’s Traffic Safety Program Casting a Wider Net

As far as the battle against preventable deaths goes, Bloomberg Philanthropies seems pretty dialed in. Its anti-smoking funding is vast in scope, and the foundation recently began a new, smaller effort to take on child drownings in Bangladesh.

Related: Did You Know Child Drowning Was a "Global Killer?" We Didn't Either, But Bloomberg Did

Another big foundation priority since 2010 has been reducing traffic fatalities, a growing cause of preventable death in developing countries. 

According to the WHO, an estimated 2.4 million people will die in traffic accidents by the year 2030, with most of those fatalities occurring in low- and middle-income countries. To take those numbers down a considerable number of notches, Bloomberg Philanthropies recently announced that it would stay on the traffic fatality case, throwing another big of chunk of money toward this issue—a five-year, $125 million commitment to its Global Road Safety Initiative.

Related: Body Count: Mike Bloomberg's Killer Formula for Effective Philanthropy

The program will work to improve pedestrian and cyclist safety, enhancing drunk driving and speeding laws, and advocating for the increased use of safety measures such as motorcycle helmets, seat belts, and child car seats.

Sounds like a lot of obvious stuff, right? That's one reason the foundation likes this issue. It's a chance to go after low-hanging fruit in a way that saves a lot of lives.

A portion of the $125 million commitment will also go toward advising cities about improving infrastructure to better promote road safety. Previously, the Global Road Safety program focused its work in Brazil, Cambodia, China, Egypt, India, Kenya, Mexico, Russia, Turkey, and Vietnam. Exactly where the new round of funds will go won't be announced until early next year. 

Related: Michael Bloomberg